Our Services.
Strategic brand and communication consulting.
With new perspectives to brand relevance.
Strategic and holistic approaches as well as future-oriented brand concepts form the basis for contemporary integrated communication. We create an authentic and sustainable perception of the brand identity across all touchpoints.
We develop relevant brands. Strong brands provide guidance and result from a targeted analysis and strategy.
Your challenges.
- Changing market conditions: Increasing competition and brand uniformity , product and brand inflation, communication saturation at touchpoints.
- Changing consumer behavior and declining demand.
- Introduction of new branded services.
- Mergers/sales.
- Low brand awareness and limited brand profiling with stakeholders.
Your questions.
- Where is my brand today? How future-proof is my brand? Do we have a clear vision?
- Is the brand aligned with long-term corporate strategy?
- How do I develop a vision and mission that guides my brand's actions?
- How can we develop a strong and recognizable brand identity?
- What is the status of the brand architecture?
- How do we translate our vision, mission, brand values, and identity into brand-relevant goals, strategies, actions, and KPIs?
- How do we manage our brand portfolio to avoid brand cannibalization and maximize brand value?
- How can we ensure that each brand in our portfolio has a clear purpose and position?
- How far can I stretch my existing brand without harming it? When do I need to introduce a new brand?
- Is our brand architecture correctly and meaningfully structured?
- How can we measure the value of our brands?
Our Services.
Brand Analysis
& Brand Strategy.
With positioning, we pinpoint identity, values, and role in the (brand) world.
We ensure that the corporate brand or product/service brands can have a differentiated impact in the market environment.
Your challenges.
- High competitive pressure.
- Unspecific targeting of audiences.
- No clear profile in the market and unspecific associations.
- Inconsistencies between brand and product/service features.
Your questions.
- Is our positioning relevant for target audiences now and in the future?
- Is our positioning, from the perspective of target audiences, credibly deliverable for the brand?
- How can we effectively (re)position our brand or products/services to keep up with current market trends?
- In what ways can we differentiate ourselves from competitors and create a unique brand value?
- Do we have a Unique Selling Proposition (USP), or do we need a Unique Communication Proposition (UCP)?
- What risks and opportunities arise from repositioning our brand or products/services, and how do we handle them?
- How can we effectively implement our brand positioning in our products and services?
Our Services.
Re-/Positioning.
We sustainably anchor the brand with target audiences. We support strategic alignment of brand communication effectively and holistically across various touchpoints.
The goal is convincing and integrated brand communication that increases brand value long-term.
Your challenges.
- Inefficient and ineffective communication.
- Inflation of communication channels.
- Complexity of the communication process and audience reach.
- High communication pressure in the industry.
- Changes in the communication behavior of target audiences.
- Need for a coherent and appealing brand presence in various channels.
Your questions.
- Who are our target audiences? (e.g., employees, influencers, etc.)
- Which touchpoints are most effective in reaching our target audiences?
- How do we adapt our communication strategy to the constantly changing media landscape?
- How can we ensure that our communication strategy reflects brand values and is coherent across all channels?
- Through which communication goals and strategies can I strengthen brand awareness and image, bring customers to purchase, or enhance loyalty?
- How do I effectively implement my brand identity and brand positioning in brand communication?
- What changes and opportunities arise through digital brand communication?
- How can I consistently bring my brand to life using Customer Touchpoint Management?
- What processes and tools do we need to implement and manage an effective integrated communication strategy?
- How can we measure and evaluate the effectiveness of our integrated communication efforts?
- Does our communication consider the Customer Journey?
- How do we develop an effective social media presence that appeals to our target group?
- How can we use social media to achieve our communication goals?
Our Services.
Integrated Communication.
We support you in the implementation of your brand strategy. We create capacities, competencies, and commitment for the brand strategy and thus pave the way for the successful anchoring of the brand both internally and externally.
Your challenges.
- Lack of in-house capacities or competencies.
- Inconsistent brand understanding within the organization.
- Diffuse brand architecture
- Lack of commitment to the brand
- Agency changes or a lack of agency networks.
Your questions.
- How can we effectively implement the new brand strategy throughout our entire organization?
- How do we ensure that our employees understand and embody the brand correctly?
- How can internal brand perception be strengthened to positively impact external brand perception?
- What tools and processes are necessary to implement brand identity in daily operations?
- How do we ensure that the brand strategy is consistently implemented in all business areas?
- How do we measure the success of brand implementation and make adjustments if needed?
- Do I have the right agency to implement the brand strategy?
- How do I create an efficient briefing?
Our Services.
Brand Implementation & Guidance.
For existing employees, it is essential to believe in your company, identify with it, and engage. For potential new employees, it is about positioning yourself as an attractive employer.
This requires differentiation from the competition and a genuine employer value proposition.
Your challenges.
- Difficulty in finding and retaining qualified and engaged employees
- Negative perception of your company as an employer in the market
- Need for stronger differentiation from competitors in the talent competition
- Necessity to strengthen and make the corporate culture visible externally
- Changes in the company requiring a repositioning as an employer
Your questions.
- How can we position ourselves as an attractive employer?
- How well-known are we in the job market, and what is our image?
- Do we provide added value, and if so, what is it?
- How do I express my added value to attract the right employees?
- How do I engage and retain existing employees and inspire them as an employer?
- What strategies help us attract and retain the best talents in the long term?
- How can we effectively communicate our corporate culture and values externally?
- How can we use employer branding to improve employee satisfaction and retention?
- How do we measure the success of our employer branding strategy?
- How do we integrate employer branding into our overall brand strategy?
- How can we build an authentic and differentiated employer brand?
- How do we adjust our employer branding strategy for different target groups and markets?
- How can we use our employees as brand ambassadors?
Our Services.
Employer Branding.
We develop sustainable projects for brands, increasing their relevance for current and potential target groups and generating additional sales. Your current challenges.
Your challenges:
- Opening up new markets and target groups
- Exploring new product categories
- Bringing the brand to life and transforming brand values into new life areas
- Reaching target groups and expanding touchpoints
- Additional revenue streams through capitalizing on brand image
- Considering risks in collaborations
Your questions:
- What should be considered in a brand transfer or extension fundamentally?
- How can we design a co-branding or licensing partnership to be a win-win situation for both brands?
- Which strategic partners fit our brand and support our brand goals and positioning?
- How can we transfer our brand to new areas while preserving authenticity?
- Which categories are best suited to expand our brand?
- How can we highlight the elements of our brand in real estate and yachting offerings and at the point of sale to make them tangible?
- Is our brand architecture correct and meaningful?
- How do we structure our brand(s) to create clarity and synergies?
- Which brand architecture model (e.g., Branded House, House of Brands, Umbrella Brand, Family Brand) best fits our corporate structure and goals?
- How do we handle sub-brands, product brands, and service brands within our corporate brand?